Month: September 2020

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Customer Pain Points: A Guide to Identifying & Leveraging Your Customers’ Problems

When starting your business, I am sure you had a few pain points that you wanted to solve for your prospects. Once you have identified your target audience, it is important that every business identifies issues that this audience finds urgent or frustrating. This major step of understanding customers’ pain points will give you a

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Best SEO Practices Small Businesses Should Focus On.

In many ways, organic search rankings are the lifeblood of the online business world. However, SEO can be overwhelming for your business. Between local considerations, seeding the right content in the right places, and various other on-page and off-page factors, it’s tough to know where to begin even when it comes to basic SEO essentials.

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