How To Choose A Web Hosting Provider In 2022
Choosing a web hosting provider can feel like a daunting task at times. There are thousands upon thousands of hosts, all claiming to provide the best service. There are, however, a number of criteria you can use to evaluate your options. The main factors you will want to look for include speed, support, cost, security, and scalability. The […]
Why UX ( User Experience) Is Critical To Building Customer Engagement In Your Small Business.
If you’re operating in any kind of customer-focused industry, the UX (user experience) you offer should be a fundamental pillar of your overall sales strategy. Why? Because whether you’re a startup looking to rapidly grow its customer profile or a global enterprise with designs on monopolizing your market, UX is critical to driving a dynamic, […]
Apply These 8 Tips To Get Noticed By Customers Easily.
Whether you have just started a business or want to take the existing one, two steps ahead, one thing you must consider is getting noticed by your customers. No doubt, you can find a plethora of strategies to follow and grab the attention of customers. For example, if you are a foodpreneur, you can look […]
Apply These 10 Secret Techniques To Improve To Improve The Seo Ranking Of Your Local Real Estate Business
When it comes to having a website, there are many businesses that aim to get their content in front of as many people around the world as possible. From eCommerce stores to blogs, the higher the stats and the wider the audience, the more chance there is of that website turning a profit and growing. […]
How To Get Maximum Benefit Out of Your Marketing Expenses With These Useful Tips.
Marketing a business should be a significant objective. The problem is that it can take a substantial bite out of your budget. It can be a challenge to get the best marketing strategy possible for your business with limited funds. There are several ways to get the maximum benefit for a small investment in marketing. […]
How To Use Content Pillars For Your Social Media Success.
As a small business owner, there’s a lot to do. Between content ideation, creation and execution, you’re likely to be a very busy bee – especially if you’re a one-person team. So, when time is short and your social media content ideas are running low, how can you create consistency and give structure to your […]
How Small Businesses Can Use Content Marketing To Build Brand Awareness.
Content marketing continues to be one of the most powerful methods for driving targeted traffic and winning over new customers – and it shows no signs of slowing down in 2022. In fact, new strategies seem to emerge every year, empowering more content producers to create more compelling and engaging content. Traffic generation is only one of the […]
10 Digital Marketing Trends In Kenya That Will Stand Out In 2022.
The digital scene in Kenya this year looks to be very exciting. Many brands have embraced the reality that is digital marketing, and have chosen to invest more in digital media and technology. Online marketers in Kenya use different techniques and strategies to ensure that they always stay ahead of the competition online. This article […]
How to Prove the Return On Investment of your Content Marketing
Content marketing in Kenya is growing in popularity as a method to engage customers and generate leads. Research shows that 78% of prospective clients prefer to learn about businesses through articles and content distribution rather than traditional ads. But how to measure the ROI of content marketing? This article will give you the formula. Creating engaging […]
5 Ways To Grow and Scale Your E-commerce Business in 2022/E -commerce in Kenya.
The coronavirus pandemic wreaked havoc on a variety of industries. E-Commerce, on the other hand, has been one of the only industries to benefit from Covid-19 and stay-at-home orders. However, even in these challenging times of evolution and a guaranteed stream of highly motivated consumers ready to shop online, the fact remains that there is […]