If you’re operating in any kind of customer-focused industry, the UX (user experience) you offer should be a fundamental pillar of your overall sales strategy. Why? Because whether you’re a startup looking to rapidly grow its customer profile or a global enterprise with designs on monopolizing your market, UX is critical to driving a dynamic,
Read MoreWhether you have just started a business or want to take the existing one, two steps ahead, one thing you must consider is getting noticed by your customers. No doubt, you can find a plethora of strategies to follow and grab the attention of customers. For example, if you are a foodpreneur, you can look
Read MoreWhen it comes to having a website, there are many businesses that aim to get their content in front of as many people around the world as possible. From eCommerce stores to blogs, the higher the stats and the wider the audience, the more chance there is of that website turning a profit and growing.
Read MoreAs a small business owner, there’s a lot to do. Between content ideation, creation and execution, you’re likely to be a very busy bee – especially if you’re a one-person team. So, when time is short and your social media content ideas are running low, how can you create consistency and give structure to your
Read MoreContent marketing continues to be one of the most powerful methods for driving targeted traffic and winning over new customers – and it shows no signs of slowing down in 2022. In fact, new strategies seem to emerge every year, empowering more content producers to create more compelling and engaging content. Traffic generation is only one of the
Read MoreThe digital scene in Kenya this year looks to be very exciting. Many brands have embraced the reality that is digital marketing, and have chosen to invest more in digital media and technology. Online marketers in Kenya use different techniques and strategies to ensure that they always stay ahead of the competition online. This article
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