Category: Marketing

Ecommerce Companies In Kenya Should Implement These Customer Retention Strategies in 2023

The acquisition of customers must be your primary concern as you develop your e-commerce business in Kenya. But as their businesses expand, far too many online businesses continue to focus the majority of their time and resources on luring new customers and ignore customer retention. But developing a devoted customer base is crucial to starting

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Apply These 8 Tips To Get Noticed By Customers Easily.

Whether you have just started a business or want to take the existing one, two steps ahead, one thing you must consider is getting noticed by your customers. No doubt, you can find a plethora of strategies to follow and grab the attention of customers. For example, if you are a foodpreneur, you can look

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How To Get Maximum Benefit Out of Your Marketing Expenses With These Useful Tips.

Marketing a business should be a significant objective. The problem is that it can take a substantial bite out of your budget. It can be a challenge to get the best marketing strategy possible for your business with limited funds. There are several ways to get the maximum benefit for a small investment in marketing.

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Customer Pain Points: A Guide to Identifying & Leveraging Your Customers’ Problems

When starting your business, I am sure you had a few pain points that you wanted to solve for your prospects. Once you have identified your target audience, it is important that every business identifies issues that this audience finds urgent or frustrating. This major step of understanding customers’ pain points will give you a

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