Apply These 8 Tips To Get Noticed By Customers Easily.

Whether you have just started a business or want to take the existing one, two steps ahead, one thing you must consider is getting noticed by your customers. No doubt, you can find a plethora of strategies to follow and grab the attention of customers. For example, if you are a foodpreneur, you can look […]

How To Get Maximum Benefit Out of Your Marketing Expenses With These Useful Tips.

Marketing a business should be a significant objective. The problem is that it can take a substantial bite out of your budget. It can be a challenge to get the best marketing strategy possible for your business with limited funds. There are several ways to get the maximum benefit for a small investment in marketing. […]

Customer Pain Points: A Guide to Identifying & Leveraging Your Customers’ Problems

When starting your business, I am sure you had a few pain points that you wanted to solve for your prospects. Once you have identified your target audience, it is important that every business identifies issues that this audience finds urgent or frustrating. This major step of understanding customers’ pain points will give you a […]

5 Ways Go-to-Market Strategies Will Change in the Post-Pandemic Economy

  The COVID-19 pandemic has produced a plethora of paradoxes. As the rate of employment has gone down, the stock market has surged. As we find ourselves more socially distant from one another, we’re connecting more than ever with friends and family. And as growth has slowed for many companies, their digital transformation has accelerated. […]

How You can Find the Right Social Media Influencer for your Brand in Kenya.

Are you looking to get started with influencer marketing? Want to know how to find and approach influencers who can benefit your business? Read this blog until the end. A large percentage of marketers in 2020 work with ten or more influencers on every social media campaign they put out.  Sounds outrageous! So what’s all […]

How To Identify What Your Customer Really Needs.

Hey there! I know you have come up with a product for your business and you think your product is simply out of the world, of the best quality, and has a lot of benefits. It is good to have this kind of mindset because this is where you expect to get huge returns from […]

Using Modern SEO to Build Brand Authority

The basic premise of SEO has always been the same: Improve rankings in search results. But as Google continues to update its algorithm, the exact steps required to achieve this goal have also changed over time.

How to Do Search Engine Optimization In 2019

The basic premise of SEO has always been the same: Improve rankings in search results. But as Google continues to update its algorithm, the exact steps required to achieve this goal have also changed over time.

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