Branding is at the core of everything we do. With our partners @UsawaCreative @TagDezigns and @ViveVisuals we help companies develop an identity, focus their mission and present their values and culture in a consistent and powerful way. Sometimes that means refreshing an outdated brand. Other times, we’re developing a brand from the ground up, utilizing our expertise and experience in design, marketing and strategy to support the launch of a new company or product.
Branding Applies To Your Entire Business
Our experience in brand strategy is at the center of everything we create. We’re firm believers that values and culture need to drive every aspect of a business, and that factors into all of our branding decisions.
We work with brands to develop an overarching brand strategy with tangibles like mission, values and messaging.
Naming a brand is a crucial first step in the branding process. We can work with your company to develop a strong brand name.
Our logo and identity design process are a collaborative effort led by designers and creatives. We begin by going through our discovery process. Then we take client feedback and iterate to hone in on a final logo and identity design.
We develop top-level brand messaging, including reusable taglines, unique selling points, mission and vision statements, and core values. Our strategists and creatives work together to support all copywriting needs, from creative ad copy to social posts to full website and marketing copy. We make sure the brand voice is established, consistent and on-strategy.
We can include brand imagery as part of our branding package for clients. This can include a brand mark, branded icon series and custom photo banners that can be used on the website and for marketing materials.
The final step in a good branding process is to clearly lay out guidelines for how to use the brand in the real world. We do this in a comprehensive document, laying out dos and don’ts and usage guidelines so our clients are empowered to never venture off brand.
Branding Is More Than A Logo
We explore color, voice, taglines and marketing messaging in addition to logo variations. We deliver a comprehensive digital brand guide that acts as a resource for how to use brand assets and a repository to organize the assets themselves.
Our process is collaborative, yet focused. We have a team of designers involved in the concept phase where we explore styles and options for your new or updated brand.
Throughout the process, we explore specific elements or directions, explain their impact, and make recommendations on what we feel is the best direction. The result is a brand that speaks to your audience just as much as it speaks to you.
There’s nothing more engaging than an authentic story that speaks to your audience. With our video production and animation capabilities driven by @UsawaCreative and @ViveVisuals, we manage the process from script development to post-production. The final product is seamlessly integrated into your website experience or marketing campaign.
Our video production capabilities include:
Corporate interviews and culture videos, product demos, animation and explainer videos, live event production, aerial & drone video, training and educational content, branded web content and more.
Becor Designs strengths as both storytellers and strategists allow us to produce video content that grabs your audience’s attention, captures brand values and accomplishes business goals.
We focus on the audience first and develop the script and visuals to achieve your goals, whether that’s selling your product, training employees, explaining a process or promoting your business.
Becor Designs will work with you to refine your concept, outline project scope and establish a production plan and schedule. We guide you through pre-production, production and post-production. We’ll use whatever style best translates your vision and message. Whether it’s animation or live action, 30 seconds or 30 minutes, filmed in-studio or on location, we’ll guide you to the best approach for your goals and budget.
We often utilize animation, titles and graphics to complement our live action video projects. When the goal is to inform or educate, we can produce fully animated explainer videos, where our goal-based storytelling really shines.
Sometimes the goal is to engage an audience in an ongoing format. Becor can create a branded video series and develop a production plan and distribution strategy for getting the content out through social channels.
From drone flyovers to jib shots to shots from boats, we can handle just about anything you want to throw at us. We will guide the production planning and choose a video format that makes the most sense for your budget.