We’ll work with you to create a content strategy that’s tailored to your goals, your audience, and your capacity. Usually this tie to SEO, as we identify the best opportunities to reach people who are searching for what you offer.
Your website is the hub of all of your digital marketing efforts. Effective advertising, social media, SEO, and PR all send people to your website. So, you need a well written site that clearly conveys the value that you offer and provides the information people are looking for. That’s how you turn visitors into customers, followers, or supporters.
Heads up: if blogging is a tedious chore for you, it’s probably not riveting your audience either. Want us to do it for you? Our creative team loves writing. And we’re storytellers who know how to capture a reader. We take the time to learn about you and your work, so we can write authentically in your voice. We calibrate our work with your overall strategy, so it actually makes things happen—not just blogging for the sake of blogging.
Flagship content is content that goes above and beyond, providing exceptional value to users. Examples include reports, guides, white papers, e-books, infographics, interactive maps—you name it. Flagship content can be an SEO powerhouse, drawing traffic and earning links. It’s also a good way to grow your email list, by getting people to sign up to access it. We’ll help you pinpoint where you can provide high-value content and make it great.
What’s the best way for you to tell your story or share your expertise? We can advise you on options from video to infographics to podcasting. We’ll help you get the full SEO benefit of visual content and make sure your work finds the widest possible audience. For media we don’t produce in house, such as video, we can refer you to excellent creative professionals.
You can often get great benefits by simply sharing interesting content from your partners, the media, or leaders in your field. We can help you discover, curate, and distribute the best content out there. Your audience will appreciate you calling it to their attention. When done well, this tactic helps you build relationships and establish your own authority.