Effective Ways To Build Customer Loyalty/ Definition, Examples, & Tips.

Do you realize that the people who can create the best branding for you are not those who work for you? Despite how odd it may sound, the finest brand ambassadors you can find are your most devoted consumers. Every company that has seen success is aware of how important customer loyalty is. Your finest […]

Apply These 8 Tips To Get Noticed By Customers Easily.

Whether you have just started a business or want to take the existing one, two steps ahead, one thing you must consider is getting noticed by your customers. No doubt, you can find a plethora of strategies to follow and grab the attention of customers. For example, if you are a foodpreneur, you can look […]

What Is Brand Awareness and How Do You Measure It?

Every business wants their name to be recognizable. But how do you become a McDonalds, Starbucks, Amazon, or any other big name? Of course, having millions of dollars at your disposal is effective. But we happen to live in the greatest era of all time for businesses of any size looking to enhance their name […]

Reasons Why Kenyan Businesses Need To Hire a Social Media Manager in 2021.

  You already know just how crucial social media is not only for the success of your business, but also to your relationship with your customers. But if you’re not taking the time to update, analyze, and tweak your social media platforms every day, you’re missing out on enormous branding opportunities and new markets. Chances […]

Tips For Increasing Your Social Media Engagement.

Are you looking for more ways to prompt engagement with your brand’s social media profiles? Putting together a social media presence is one thing, but actually generating engagement and activity is another, and it can be challenging to get the initial conversation started, which can then prompt further sharing and reach. With more of us […]

Instagram ads vs Facebook ads: Which is better for your business?

If you are Content Creator or Marketer, You must have asked yourself this million-dollar question. Which is the best platform to promote our online content through Ads? Facebook or Instagram? There is so much advice all over the internet so the answer is not really straightforward. Here is the thing, if you have a limited […]

The Complete Guide 2020 for Social Media Images. [Infographic]

I cannot seize to encourage small business owners to create an online presence during this Coronavirus Crisis. Which brings me to a very important question. Are you using the right-sized images for your social media profiles? You don’t need to be told how important your social media images are. In fact, a recent survey found […]

10 Tips To Create A Digital Presence During COVID-19.

Earlier this year, I presented my regular update with the latest data on Our Predictions For Social Media and Digital Marketing in 2020.  I certainly did not see a pandemic hitting the world. Daily routines have therefore changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even […]

Adapting Your 2020 SEO Strategy to the Impact of Coronavirus

You really need to rethink your marketing strategy since the Coronavirus pandemic began. SEO is a big part of this strategy. I know your businesses have been highly affected in terms of website traffic, sales and leads. Organic search has become a zero-sum game and your gains or losses are exactly balanced by the gains […]

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