How Small Businesses Can Use Content Marketing To Build Brand Awareness.
Content marketing continues to be one of the most powerful methods for driving targeted traffic and winning over new customers – and it shows no signs of slowing down in 2022. In fact, new strategies seem to emerge every year, empowering more content producers to create more compelling and engaging content. Traffic generation is only one of the […]
How to Prove the Return On Investment of your Content Marketing
Content marketing in Kenya is growing in popularity as a method to engage customers and generate leads. Research shows that 78% of prospective clients prefer to learn about businesses through articles and content distribution rather than traditional ads. But how to measure the ROI of content marketing? This article will give you the formula. Creating engaging […]
Top Ways To Ensure That Your Content Gets Seen By Your Audience.
One of the best ways that you are going to be able to attract people to your business is by producing fresh content on a regular basis that can be read and enjoyed. However, having said that, nobody likes the feeling that they are shouting into the void and not really getting through to people. […]
How Nonprofits Can Use Social Media To Increase Donations And Boost Visibility.
Amidst the Covid-19 crisis, nonprofit organizations have faced onerous financial burdens. There has been a high demand for their services, which taxes their resources, yet their ability to bring in volunteers and host in-person fundraising events has been limited. Nonprofits rely on donations in order to survive, and during the pandemic, fundraising has become even […]
Avoid These Common B2B Content Marketing Mistakes
I have seen so many B2B companies struggle with building an online presence. You might be churning out good content consistently but the results tell a different story. You are mostly missing obvious opportunities that could have had a much bigger impact on your business. This is mostly associated with common content mistakes you are […]
Social Media Marketing’s Frequently Asked Questions and Answers.
Since the COVID-19 started, so many small businesses in Kenya have realized how important going digital and using social media as part of a marketing strategy is. In this article today, I am going to break down some of the most frequently asked questions about social media marketing. So whether you are a newbie or […]
COVID-19 Lowers Search Traffic – Why SEO Is Important Now!
If you are keen on how coronavirus has affected internet use, you will notice that internet use has increased. However, search traffic has dropped significantly. Does this mean that SEO is useless? No its not! From the COVID-19 trends and behaviors I have seen, I am going to share why SEO is still very important […]
Instagram ads vs Facebook ads: Which is better for your business?
If you are Content Creator or Marketer, You must have asked yourself this million-dollar question. Which is the best platform to promote our online content through Ads? Facebook or Instagram? There is so much advice all over the internet so the answer is not really straightforward. Here is the thing, if you have a limited […]
Inbound Marketing 101: A Step by Step Guide to Lead Generation.
Having a tough time attracting qualified traffic to your website? Are you puzzled when reviewing your site’s analytics, wondering why visitors aren’t converting into valuable leads and, more importantly, loyal customers? It might be time to refine, retool, or rethink your marketing plan. Inbound marketing is the most efficient way to turn complete strangers into […]
10 SEO Basics You Need to Master in 2020.
People hear the word SEO (Search Engine Optimization) and think about complicated work they have to do for their pages to rank. What if I told you that you can master SEO easily and you never have to struggle again? Let me break it down to you. 1. STUDY YOUR COMPETITORS AND RESEARCH KEYWORDS. […]