The COVID-19 pandemic has produced a plethora of paradoxes. As the rate of employment has gone down, the stock market has surged. As we find ourselves more socially distant from one another, we’re connecting more than ever with friends and family. And as growth has slowed for many companies, their digital transformation has accelerated.
Read MoreI cannot seize to encourage small business owners to create an online presence during this Coronavirus Crisis. Which brings me to a very important question. Are you using the right-sized images for your social media profiles? You don’t need to be told how important your social media images are. In fact, a recent survey found
Read MoreDoes your site encourage visitors to stick around? If not, that’s not only losing your customers – it’s also potentially damaging your SEO (search engine optimization). The user’s experience (UX) has always been an important part of SEO… but during this time of crisis times are really hard. After all, Google (and other search engines)
Read MoreEarlier this year, I presented my regular update with the latest data on Our Predictions For Social Media and Digital Marketing in 2020. I certainly did not see a pandemic hitting the world. Daily routines have therefore changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even
Read MoreCoronavirus disease, known as COVID-19, has affected many businesses, large and small. As a web development and digital marketing agency, here in Nairobi Kenya, we are seeing how COVID-19 is changing the way people are approaching their digital marketing strategy. Due to the virus, people’s behaviors have changed, lockdowns around the world are causing major
Read MoreYou really need to rethink your marketing strategy since the Coronavirus pandemic began. SEO is a big part of this strategy. I know your businesses have been highly affected in terms of website traffic, sales and leads. Organic search has become a zero-sum game and your gains or losses are exactly balanced by the gains
Read MoreThe power of social media is clear to people all over the world now that there is a global pandemic of Corona Virus (COVID-19). Social Media is so much more than just selling products. Imagine what isolation would be like if there was no social media for people to connect, stay informed and search out
Read More