Tag: customer needs

Ecommerce Companies In Kenya Should Implement These Customer Retention Strategies in 2023

The acquisition of customers must be your primary concern as you develop your e-commerce business in Kenya. But as their businesses expand, far too many online businesses continue to focus the majority of their time and resources on luring new customers and ignore customer retention. But developing a devoted customer base is crucial to starting

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Customer Pain Points: A Guide to Identifying & Leveraging Your Customers’ Problems

When starting your business, I am sure you had a few pain points that you wanted to solve for your prospects. Once you have identified your target audience, it is important that every business identifies issues that this audience finds urgent or frustrating. This major step of understanding customers’ pain points will give you a

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5 Ways Go-to-Market Strategies Will Change in the Post-Pandemic Economy

  The COVID-19 pandemic has produced a plethora of paradoxes. As the rate of employment has gone down, the stock market has surged. As we find ourselves more socially distant from one another, we’re connecting more than ever with friends and family. And as growth has slowed for many companies, their digital transformation has accelerated.

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COVID-19 Lowers Search Traffic – Why SEO Is Important Now!

If you are keen on how coronavirus has affected internet use, you will notice that internet use has increased. However, search traffic has dropped significantly. Does this mean that SEO is useless? No its not! From the COVID-19 trends and behaviors I have seen, I am going to share why SEO is still very important

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