Tag: digital marketing

Advantages of Digital Marketing for Your Business In Kenya.

What is Digital Marketing in Kenya? All online marketing initiatives fall under the category of digital marketing. These include digital channels that can be utilized to connect with both present and potential clients, such as search engines, email, websites, social media, etc. Digital marketing, as opposed to conventional approaches, enables you to reach a broader

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How To Get Maximum Benefit Out of Your Marketing Expenses With These Useful Tips.

Marketing a business should be a significant objective. The problem is that it can take a substantial bite out of your budget. It can be a challenge to get the best marketing strategy possible for your business with limited funds. There are several ways to get the maximum benefit for a small investment in marketing.

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How Small Businesses Can Use Content Marketing To Build Brand Awareness.

Content marketing continues to be one of the most powerful methods for driving targeted traffic and winning over new customers – and it shows no signs of slowing down in 2022. In fact, new strategies seem to emerge every year, empowering more content producers to create more compelling and engaging content. Traffic generation is only one of the

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How to Prove the Return On Investment of your Content Marketing

Content marketing in Kenya is growing in popularity as a method to engage customers and generate leads. Research shows that 78% of prospective clients prefer to learn about businesses through articles and content distribution rather than traditional ads. But how to measure the ROI of content marketing? This article will give you the formula. Creating engaging

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