In advertising small businesses, people have more possibilities now than ever before. In other words, if you can’t splurge on national TV ads or a magazine page, you can still get your message in front of your target audience without breaking the bank. “Marketing is essential for small business owners who want to earn ROI and
Read MoreEarlier this year, I presented my regular update with the latest data on Our Predictions For Social Media and Digital Marketing in 2020. I certainly did not see a pandemic hitting the world. Daily routines have therefore changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even
Read MoreCoronavirus disease, known as COVID-19, has affected many businesses, large and small. As a web development and digital marketing agency, here in Nairobi Kenya, we are seeing how COVID-19 is changing the way people are approaching their digital marketing strategy. Due to the virus, people’s behaviors have changed, lockdowns around the world are causing major
Read MoreHey there! I know you have come up with a product for your business and you think your product is simply out of the world, of the best quality, and has a lot of benefits. It is good to have this kind of mindset because this is where you expect to get huge returns from
Read MoreIt’s that time of the year again! Well it’s February but it is not too late to make new goals and resolutions for your social media. Setting Goals and Resolutions is something you can do to bring growth and success to your business. This is what serves as a road-map for your strategy, and at
Read MoreBefore we jump straight into the steps, we want to emphasize that a content marketing strategy isn’t a “nice to have”—it’s a fundamental requirement for success. In 2019, 61% of content marketers still say they do not have a documented content strategy, yet those who do have a content marketing strategy consistently rate their efforts as far more successful
Read MoreWhen we talk about Call to Actions, many ask “How can a few single words be so powerful for my business? Did you know that a single word can boost your click-through-rate (CTR) up to nearly 40%?Turning your traffic to actual sales begins and ends with a great call to action What is a call
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