Tag: digital strategy

How to Prove the Return On Investment of your Content Marketing

Content marketing in Kenya is growing in popularity as a method to engage customers and generate leads. Research shows that 78% of prospective clients prefer to learn about businesses through articles and content distribution rather than traditional ads. But how to measure the ROI of content marketing? This article will give you the formula. Creating engaging

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How To Advertise My Small Business: 7 Best Advertising Strategies.

In advertising small businesses, people have more possibilities now than ever before. In other words, if you can’t splurge on national TV ads or a magazine page, you can still get your message in front of your target audience without breaking the bank. “Marketing is essential for small business owners who want to earn ROI and

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10 Tips To Create A Digital Presence During COVID-19.

Earlier this year, I presented my regular update with the latest data on Our Predictions For Social Media and Digital Marketing in 2020.  I certainly did not see a pandemic hitting the world. Daily routines have therefore changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even

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5 Digital Marketing Trends to Focus On During the COVID-19 Pandemic [Infographic]

Coronavirus disease, known as COVID-19, has affected many businesses, large and small. As a web development and digital marketing agency, here in Nairobi Kenya, we are seeing how COVID-19 is changing the way people are approaching their digital marketing strategy. Due to the virus, people’s behaviors have changed, lockdowns around the world are causing major

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