Why UX ( User Experience) Is Critical To Building Customer Engagement In Your Small Business.
If you’re operating in any kind of customer-focused industry, the UX (user experience) you offer should be a fundamental pillar of your overall sales strategy. Why? Because whether you’re a startup looking to rapidly grow its customer profile or a global enterprise with designs on monopolizing your market, UX is critical to driving a dynamic, […]
Apply These 10 Secret Techniques To Improve To Improve The Seo Ranking Of Your Local Real Estate Business
When it comes to having a website, there are many businesses that aim to get their content in front of as many people around the world as possible. From eCommerce stores to blogs, the higher the stats and the wider the audience, the more chance there is of that website turning a profit and growing. […]
How Small Businesses Can Use Content Marketing To Build Brand Awareness.
Content marketing continues to be one of the most powerful methods for driving targeted traffic and winning over new customers – and it shows no signs of slowing down in 2022. In fact, new strategies seem to emerge every year, empowering more content producers to create more compelling and engaging content. Traffic generation is only one of the […]
How to Prove the Return On Investment of your Content Marketing
Content marketing in Kenya is growing in popularity as a method to engage customers and generate leads. Research shows that 78% of prospective clients prefer to learn about businesses through articles and content distribution rather than traditional ads. But how to measure the ROI of content marketing? This article will give you the formula. Creating engaging […]
5 Ways To Grow and Scale Your E-commerce Business in 2022/E -commerce in Kenya.
The coronavirus pandemic wreaked havoc on a variety of industries. E-Commerce, on the other hand, has been one of the only industries to benefit from Covid-19 and stay-at-home orders. However, even in these challenging times of evolution and a guaranteed stream of highly motivated consumers ready to shop online, the fact remains that there is […]
Best SEO Practices Small Businesses Should Focus On.
In many ways, organic search rankings are the lifeblood of the online business world. However, SEO can be overwhelming for your business. Between local considerations, seeding the right content in the right places, and various other on-page and off-page factors, it’s tough to know where to begin even when it comes to basic SEO essentials. […]
Avoid These Common B2B Content Marketing Mistakes
I have seen so many B2B companies struggle with building an online presence. You might be churning out good content consistently but the results tell a different story. You are mostly missing obvious opportunities that could have had a much bigger impact on your business. This is mostly associated with common content mistakes you are […]
COVID-19 Lowers Search Traffic – Why SEO Is Important Now!
If you are keen on how coronavirus has affected internet use, you will notice that internet use has increased. However, search traffic has dropped significantly. Does this mean that SEO is useless? No its not! From the COVID-19 trends and behaviors I have seen, I am going to share why SEO is still very important […]
Adapting Your 2020 SEO Strategy to the Impact of Coronavirus
You really need to rethink your marketing strategy since the Coronavirus pandemic began. SEO is a big part of this strategy. I know your businesses have been highly affected in terms of website traffic, sales and leads. Organic search has become a zero-sum game and your gains or losses are exactly balanced by the gains […]
Inbound Marketing 101: A Step by Step Guide to Lead Generation.
Having a tough time attracting qualified traffic to your website? Are you puzzled when reviewing your site’s analytics, wondering why visitors aren’t converting into valuable leads and, more importantly, loyal customers? It might be time to refine, retool, or rethink your marketing plan. Inbound marketing is the most efficient way to turn complete strangers into […]