In advertising small businesses, people have more possibilities now than ever before. In other words, if you can’t splurge on national TV ads or a magazine page, you can still get your message in front of your target audience without breaking the bank. “Marketing is essential for small business owners who want to earn ROI and
Read MoreYou already know just how crucial social media is not only for the success of your business, but also to your relationship with your customers. But if you’re not taking the time to update, analyze, and tweak your social media platforms every day, you’re missing out on enormous branding opportunities and new markets. Chances
Read MoreSince the COVID-19 started, so many small businesses in Kenya have realized how important going digital and using social media as part of a marketing strategy is. In this article today, I am going to break down some of the most frequently asked questions about social media marketing. So whether you are a newbie or
Read MoreAre you looking for more ways to prompt engagement with your brand’s social media profiles? Putting together a social media presence is one thing, but actually generating engagement and activity is another, and it can be challenging to get the initial conversation started, which can then prompt further sharing and reach. With more of us
Read MoreBefore we jump straight into the steps, we want to emphasize that a content marketing strategy isn’t a “nice to have”—it’s a fundamental requirement for success. In 2019, 61% of content marketers still say they do not have a documented content strategy, yet those who do have a content marketing strategy consistently rate their efforts as far more successful
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