I cannot seize to encourage small business owners to create an online presence during this Coronavirus Crisis.
Which brings me to a very important question. Are you using the right-sized images for your social media profiles?
You don’t need to be told how important your social media images are.
In fact, a recent survey found that 36% of marketers plan to spend over a third of their budget purely on visual content.
The volume and quality of the social media images your brand needs to compete against just keep rising in 2020, too.
Using images that don’t meet the requirements of each platform can impact your brand perception, with pixelated and low-quality visuals making you look unprofessional or not up to date.
And with more people searching online amid the COVID-19 lockdowns, now could be a good time to check up on your presentation and make sure you’re in the clear.
That’s why I put together the latest, most up-to-date social media image sizes in this handy Infographic that I sourced from Constant Contact.
Facebook is the most popular network and it is leaning more into visuals and mobile usage.
In 2020, as a professional, I would advise you to avoid using product-driven and sales images.
How about you aim to show the human side of your brand and use the best resolutions and dimensions I have shown in the infographic.
The attention span of the audience is extremely short on social, so try to keep Facebook videos as short as possible.
While the maximum video length is 240 minutes, Facebook recommends keeping them as short as 15 seconds.
Instagram has always been more visual so you are free to indulge your photography and film making skills.
Instagram stories are also at the forefront with the use of both static images and filters.
Be sure to make use of the three orientations available (square, landscape, and portrait) and compose your photos accordingly.
Bear in mind though that this variety also makes using the right Instagram post dimensions crucial.
I recommend using square and vertical formats when posting on Facebook and Instagram (both organic and paid).
Why? Because this maximizes the space you take up in the feeds as most people use their phone to browse through these channels.
Tweets with images are definitely winning these days.
They are likely to be retweeted 150% more times than the tweets without images.
Aim to have striking images because the feed is fast-moving.
Infographics that are easy to read but information-packed are very efficient in increasing engagement.
Many companies make the mistake that LinkedIn is the professional network where your profiles don’t need the wow factor of the others.
While it’s true that brand fidelity and clarity are the most important elements here, a beautifully turned-out LinkedIn profile is an invaluable asset and calling card for your brand.
Aim for polished, maximum resolution pictures.
If the recruitment is a goal, use your image real estate to show off your company’s best side
Since 2019, YouTube has been the second most popular social media channel for businesses to share video content.
Marketers need to meet the video requirements to perform well on this channel now, more than ever.
While the resolution and length of the video are quite (extremely) important, you also need to pay heed to tiny details like the size of your profile picture, channel cover picture, and so on to capture the attention of the audience from the time they land on your YouTube page
Pinterest is all about visuals.
Around 250 million people use Pinterest every month to discover trends and find inspiration.
When it comes to Pinterest images, you need to think verticals as this format is designed to fit tall images rather than wide ones.
Tik Tok is the latest video sharing app that people are going after.
Not just people, brands have jumped on the bandwagon too to engage and reach a new audience.
While there aren’t many options or formats to upload videos on Tik Tok, brands need to be aware of the basics before experimenting with the app.
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